What is the purpose of a newsletter?
One of the main purposes of a newsletter is to grow a list of prospects who are interested in the niche your newsletter is about. And of course, this is because the main purpose of a newsletter is to generate income for the owner. All other activities, such as giving away freebies and increasing traffic to an online newsletter website, are secondary purposes meant to attract more subscribers, and thus are ways to generate more sales in the future.
Internet marketers use a newsletter as a way to pre-sell to their subscribers. They send them free, high-quality, useful information at regular intervals knowing that their readers will come to trust them and believe that they really have the ability to help them with whatever problem they are trying to solve. This is much more effective than trying to close sales immediately, as many sales pages try to do.
Most people need to be exposed to a product or service repeatedly before purchasing it. On average, a prospect visits a sales page SEVEN times before deciding to buy. You can reduce this number by preselling your product or service through your newsletter.
So how do you pre-sell your product or service to your subscriber?
To do this, write articles related to any product or service that you offer to your prospects. For example, if your product is an eBook on list building, you’ll write several articles that teach your subscriber some basics of list building. Once you’ve published several of these articles, refer your subscribers to your product, which includes more or more advanced ways to build a list.
Unfortunately, many new internet marketers don’t understand this and will often end up avoiding list building because they feel it’s a time-consuming activity that may not yield any long-term benefits. This could not be further from the truth. As any successful internet marketer will tell you, “The money is in the list”!
A newsletter is one of the major building blocks of a successful internet business, so setting up your newsletter correctly from the start is vital to your success. Publishing your own newsletter is the only real and almost effortless way to earn a steady income on the internet, as it is an easy way to contact your potential and current customers.
Research shows that people read newsletters four times more than ads or brochures and are 7 times more likely to buy a product from you than someone who is not your subscriber.
A good newsletter can improve your brand awareness, increase your name recognition, establish you as an authority in your niche, and also help differentiate your business from the competition.
As a newsletter publisher, you can easily and conveniently spread your influence and marketing expertise to your subscribers.
