The Millionaire Messenger by Brendon Burchard – Review
Title and author: The millionaire messenger by Brendon Burchard
Subtitle: Make a difference and a fortune by sharing your advice
Content Synopsis:
This book has three parts: the author’s personal story, including his brush with death in a car accident as a young man, which led him to want to share the understanding he gained from that experience; a description of how people become experts, market their expertise, and finally a comment on the expert “industry” and where the author thinks he should go.
Burchard talks about the star experts he has met and learned from, including Tony Robbins. He then describes how anyone with life experience, knowledge, and skills can market that information. He talks about what it takes to market yourself as an expert and how to grow a multi-earning business by being an author, trainer, blogger, teacher, and public speaker. He describes how he and many others have been successful in these ventures. However, the descriptions of him are on a very general level. This is not a true “how to” book and does not give operational details. It focuses on the big picture of what can be done and how the market and delivery formats are expanding.
This book is also an obvious marketing device for the Author’s Expert Academy, its platform for training “experts” including authors and speakers who want to leverage their work to a higher level of profitability.
Burchard blends his belief that this business must be based on a personal passion for teaching and serving others while still making money. Like most books of this type, he mentions the vast amounts of money he and others have made in this business, but tends to overlook the incredible amount of hard work that goes into being successful as an information marketer. In one or two places he acknowledges that not everyone will achieve spectacular success and suggests that one is only limited by one’s own limiting thoughts about it.
In some respects, Burchard contradicts himself by suggesting that being an expert marketing his information is a way to lead an easier lifestyle, while at other times he speaks of how exhausting he himself has found this work at times. . To fully realize the potential business he describes requires thousands of hours of hard work and persistence, something you don’t get a good idea of in the book.
At the end of the book, the author criticizes the lower quality of certain marketing information and the need to “professionalize” it. He has created an association of “experts” to promote this cause.
Utility:
As a high-level overview of what can be done in information marketing information, and as inspiration for those who wish to explore the concept, the book is useful. It tells you what can be achieved, but now actually how it is achieved. He suggests many times, both directly and indirectly, that the answer to implementation questions can be answered by purchasing his products on his website.
Readability/Writing Quality:
The book is well written and easy to follow. The chapters are well organized and the book flows well.
Notes about the author:
Brendon Burchard is an author and public speaker who operates the Academy of Experts to train others on how to market their expertise and create multiple streams of income. He is a high energy speaker.
Three great ideas you can use:
1. Your life story, experience and knowledge are worth more if properly marketed than you think.
2. To be an effective marketer, you must continually learn more, be a student as well as a teacher, and continue to expand the value you provide.
3. While it is possible to make money selling your information through only one modality, such as writing, videos, public speaking, seminars, etc., it is much more likely that you will achieve great financial success only by exploiting several of these. all areas at once.
Release information:
The Millionaire Messenger by Brendon Burchard
Subtitle: Make a difference and a fortune by sharing your advice
Copyright 2011 by Brendon Burchard
Published by Free Press, a division of Simon Schuster
Review of a book by Daniel R. Murphy-
