The future of wholesale marketing for investors
What is the future of wholesale marketing for real estate investors?
Winning in business and real estate investments and staying ahead is all about staying ahead of marketing and trends. So what’s in store for wholesale marketing and how can you use it to your advantage?
Wiretapping scandals have been a staple in the news for the past few weeks. However, they don’t just involve conspiracy theories or stories of real estate companies being hit with over $500,000 in phone bills when their lines are busy. One of the biggest stories of the month revolves around what the ACLU calls the collection of “scary” information about users.
Phone companies are now compiling the mass of data they can mine about users and packaging it into information and marketing and advertising products for companies. They know where people are, all their demographic and personal information, their habits and what they are talking about.
This offers comprehensive information for laser targeting wholesale marketing campaigns. Now consider how comprehensive this can be if it’s rubbed and overlaid with credit bureau data, triggered lead signals, and of course the latest in mobile tracking and ad capabilities from Facebook and Google.
Essentially, in no time, real estate business owners will be able to zero in on local homebuyers, sellers, renters, and private home lenders right when they’re looking for help, delivering a barrage of highly targeted multimedia ads their way. Imagine being on the hunt for a home and having billboards, mobile ads, car ads, and text messages about a certain property or business thrown right in your face, maybe even literally with the adoption of Google Glass.
Then consider how difficult it will be for any competitor to get noticed if they are not connected to the public in this way.
Of course, some of these elements may not yet be within reach or effectively coordinated by many real estate investors. So what works today, right now, if you’re not a total geek and don’t have a massive marketing budget? What about Google AdWords, blogs, direct mail, display advertising, print, and just networking and referrals?
You may need leads right now and need to engage in some form of wholesale marketing that can produce immediate results on a tight budget, but keep your eye on the long term to reach your full potential and increase ROI.
