Stay on Top of the Latest Trends in Travel Marketing in 2020
Trends in Travel Marketing in 2020
If you own or operate a tourism brand, you’ll want to stay on top of the latest trends in travel marketing. While some may already be in place, others may be more esoteric or even emergent. Here are a few to keep an eye on in 2020. Read on to discover how you can incorporate these into your marketing efforts. Listed below are some of the biggest trends that will impact the travel industry in 2020.
Video content is increasingly important to travel marketers. Videos showcase destinations in all their glory. The travel industry is no exception. 75% of Instagram users take action after watching a video ad. DIY travel videos appeal to travelers who look for unfiltered views of destinations. Regardless of where your audience is on social media, travel brands need to meet them where they are. By leveraging content marketing on social platforms, you can reach a wide audience and boost your brand’s presence.
Artificial intelligence is a popular trend in travel. Machine-learning and AI-based chatbots are becoming increasingly common in the industry. Chatbots, for example, automate many tasks previously performed by humans. They can help travelers search for travel or book flights. AI-based chatbots can even answer frequently asked questions such as travel restrictions. The use of machine learning is also widely used for data collection and analysis.
Content is important to travel operators, who are increasingly pivoting their strategy towards creating a deeper relationship with prospective customers. As a result, they are increasing their content budgets and creating more inspiring content. Before you begin creating your content, define your content philosophy, types of content, and challenges. You should also identify your target audience in order to tailor content to suit them. And remember that content is only one part of the puzzle.
Stay on Top of the Latest Trends in Travel Marketing in 2020
Creating digital experiences to match the experience of being there can help travelers make a final decision. In 2020, the travel slogan will rhyme with stay home and stay safe. It will highlight safety-related digital campaigns and encourage outdoor travel. Furthermore, travel and hospitality companies must comply with the SafeTravels Stamp, which gives travelers and host countries peace of mind. In addition, a new norm in travel jargon has emerged: green list countries, vaccinations, contactless payments, and quarantine protocol. Virtual reality is not just for gaming, but it helps tourists decide on whether to go there or not.
One of the hottest trends in travel these days is personalisation. In our increasingly data-driven world, personalisation has become crucial. Companies use data from clients to tailor advertisements and promotions to their customers. You can personalise advertisements based on browsing history or prior purchases, or create travel-specific websites with tailored offers. You can even personalise your travel products by offering useful gadgets to make their trips more enjoyable.
Augmented reality is similar to virtual reality, but uses apps or overlays to enhance real-world experiences. For example, a review app will display customer reviews when you point it at a specific hotel logo. Innovating hotels have also taken advantage of AR, providing wall maps for guests to use during their stay, and companion apps for tourists to help them navigate. One hotel even created a companion app with wall maps, which overlays additional information on top of the map.
