Meta Description Tags – Link Bait Par Excellence
1. The Meta Description is the most important Meta Tag in search engine optimization (SEO).
The keywords (search terms) in the meta description tag do not have a direct effect on ranking in the search engine results pages (SERPs), since the contents of the tag are not included in the ranking algorithms. from the search engine. Although the page title tag is more important than the meta description, it is not strictly speaking a meta tag.
So how can the meta description be so important? The content of this tag is usually included in the snippet that describes a page on the SERPs. A well written meta description will increase the click through rate (CTR) of your organic search listing.
2. It is the second step in SEO and a lure for your link bait.
There are three steps in SEO.
First of all, get web pages as high as possible on the SERPs.
Second, encourage searchers to click on the SERP link.
Lastly, captivate potential visitors into accepting a call to action.
Title tags and meta description tags are the two sections of text that people can read on a results page to decide whether to click on a listed web page. They give webmasters the opportunity to advertise content to search engines and let them know what your page has to offer to answer their search query. It is the only opportunity to tell your potential visitor and customer that your site is what they are looking for. You need to produce compelling ad copy that makes your link irresistible.
Link bait has become a hot topic in SEO. The concept behind link bait is that your web page has link-worthy information from other websites. The positioning of the web page in the search engine result pages depends mainly on the total value of the incoming links to the home page of the web page (HomePage PageRank). If your page description has good copy, it will encourage others to visit your web page and potentially link to it. Thus, a good meta description becomes a bait on search engine results pages that lead to link bait on your web pages.
You have full control of the meta description on your own web pages. If your specific keywords are not included in the Tag, search engines will choose a sentence in the text with the keyword almost at random and this may not result in a desirable snippet.
Many optimizers spend a lot of time writing articles for directories. These indicate authority. Article pages in directories will only send valuable links to your website if the article page accumulates inbound links. Article directories typically include the first sentence or two of the article summary on their meta description page. Consequently, article writers should pay special attention to the summary of their article.
3. Meta description tag glitches.
Meta tags provide information about the contents of a web page only for search engines. The meta description tag is placed in the header section of the page coding.
The description tag should be a true reflection of the content on your page. If those who click on your page spend time on it, search engines will record this as a positive user signal that will improve rankings. It would be counterproductive to increase CTR if high bounce rate or minimal time on site generates bad user signals for search engines.
Unlike the title tag, meta descriptions should be formatted in full sentences to make them easy to read.
There is always benefit to a little SEO snooping. The meta description for the Google.com page is placed between open and closed angle brackets like: meta name=”description” content=”Look up the world’s information, including web pages, images, videos, and more. Google has many special features to help you find exactly what you are looking for.”
Search engines limit the space for the tag description with Google indexing to a maximum of 160 characters. Keep the content of the tag below 160 so that your description doesn’t get truncated. As with all aspects of your web pages, be prepared to make changes so that the website gradually improves over time.
In the early days, search engines relied heavily on meta tags to determine ranking. Search engine optimizers have always tried to find the main factors in ranking algorithms and optimize them accordingly. Optimizers learned how to manipulate the content of these meta tags. As a consequence, most search engines today pay little to no attention to these tags, and instead rely on a website’s actual content and the anchor text in its links to determine ranking relevance. in search engines. Google completely ignores the content of the “Keywords” meta tag.
Panda’s updates to Google’s positioning algorithm monitor user signals, including click-through rate. If searchers click on a link in a SERP more often than expected, this will tend to move the link up and the reverse is also true. Therefore, it is important that you have a good snippet to encourage searchers to click on the link to your web page. The content and presentation of your web pages must be impeccable so that additional positive signals from users about your web page and website are passed on to search engines.
