Marketing and its role in society
Marketing plays a great role in today’s life. Marketing is shown in three components:
1. Market research
2. Sale of products
3. Public relations campaigns
Let’s describe each component in the economic sphere, although the first and second components are also used in the political sphere.
Market research is used to find out how many products are being sold in the market for existing products; how many products can be sold for a new product and also investigate customer preferences.
The sale of products is the main function of the marketing and sales department in companies. Their main goal is to find markets and partners and sell their products to them. The marketing and sales department has to find and deal with the company’s suppliers. You also have to provide advertising campaign.
Public relations campaigns are used to create, maintain or change the image of the company. The company must work with its image in cases of decline: intensify its positions in the market when the advertising campaign is no longer profitable; during conflicts with competitors to show customers that we not only have the best product, but also that our company is very “good”; in different conflict situations that were made known to the public. Public relations campaigns cannot be carried out instead of advertising campaigns, they must be carried out in parallel.
We must say that some of the marketing instruments had been successfully used long before we heard the word “marketing”. But now from year to year we have learned to use marketing tools in our economy.
We are always ready to help you in your commercial and marketing activities.
