Important characteristics that corporate promotional gift items must have
One of the reasons a company gives away corporate gift items is for promotional purposes. This is the most popular way to promote the products and services that your company offers. You can put your company name and logo on promotional items.
You can also include your sales message in it. The most common promotional items used as corporate giveaways are key chains, office supplies, home decorations, ashtrays, umbrellas, and many others.
Giving promotional gifts is primarily aimed at increasing sales, therefore the items must be attractive and must make a good impression on the recipients.
While your goal is to attract new customers to patronize your products with your promotional products, you shouldn’t forget about your existing customers when giving them corporate gifts. This serves as a connection between you and your regular customers and a way to keep them loyal to your business.
If you are looking for effective items, here are the characteristics that promotional items should possess:
1. It must bear the name of the company. If you are in the process of introducing your business to the public, you should include your business name, tagline, and logo. If your company is already popular, the logo will be enough to put on the promotional gift. No matter what type of items you are giving away, it should serve to get your company name out there.
2. Promotional items must be consistent with the company’s products or services. It is important that the promotional items are related to your products so that people will easily remember them and associate these items with your company.
For example, if you want to promote your product, such as coffee, you can have coffee mugs as promotional giveaways. For cigarettes, the most common gifts are branded cigarette lighters and ashtrays.
3. It must have the appropriate size of logo. Place your company logo of the appropriate size on the article. Avoid placing a very large logo, as it can create a negative impression on the recipient.
A promotional t-shirt with a very large logo that covers more than half of the t-shirt is a very obvious form of advertising. The recipient can refuse to use it, as it will look like a walking billboard.
4. Promotional items must be of good quality. Giving away low-quality promotional items can give consumers the impression that your products are of poor quality as well. It would be better if the recipients could use the items for a long period so that your company will also be remembered.
