How to sell your house on the Internet
Did you know that more than 88% of all home buyers search for their home on the Internet? The Internet has become the primary medium for potential buyers to search for a home. Using the Internet to market your home is a comprehensive mass marketing approach to selling a home. And when selling your home on your own, you need to take a total approach in order to spread the message that your home is for sale to the masses. You also need the message to be strong, clear, and engaging. There are many websites that can help you sell your home, although some are more effective than others, and these websites will give you as much exposure as any real estate agent. Whatever website you choose to use, make sure you have great images and a great virtual tour to upload to the website. Great photos and virtual tours sell houses.
Given that 88% or more of potential buyers will use the internet to search for their next home, it is clear that you need to focus your attention on internet marketing and ensure that you are marketing in all the right places. So where do you market on the internet? Don’t waste your time marketing in places where your home listing will have little or no exposure. Based on years of experience, we recommend that you only market to effective Internet websites that have proven to have massive exposure and successfully sell homes. We have many websites to recommend, but there are a few that stand out. Most of which are FREE.
The first place to market your home is Craigslist, which has become an excellent online classified resource used to sell real estate. Make sure your headlines and ads shine and that your classifieds content is clear and detailed. Be sure to respond to inquiries quickly, as potential internet customers will continue to search for homes to see what else is around the corner.
The second website is Facebook, which now has more than 140 million unique visitors in the US, and it can give you incredible and trustworthy exposure. You can share your ad with your friends or create a separate new page specifically for your home.
The third effective Internet resource for marketing your home is Postlets, which is a website service that automatically publishes your home listing to many other online websites. It’s easy to use and gives you great exposure to the masses.
Rooms are for sale on owner websites, also known as “FSBO” websites. FSBO websites are the DIY option that allows you to market your home listing through the Multiple Listing Service (“MLS”) system, which was once an exclusive place for real estate agents. Marketing through an FSBO website will give you the same exposure that 99% of real estate agents have. And if you combine that exposure with the other places we’ve mentioned, you will overshadow the marketing efforts of most real estate agents.
Now of course there are other great places to market your home, but the ones listed will get you in the right direction.
