How to attract top talent to your startup
Finding and securing the best candidates for starting your business is more important now than ever. You’re competing against a variety of companies for the same potential employees, and job seekers have the upper hand in who they choose to work with. Your business start-up needs to impress job candidates just as much as they need to impress you. However, having a plan in place to attract the best talent to your business can make the process of hiring new employees more beneficial for your company. Try these tips to make your start-up a place new job seekers want to work and allow your company to make the most of your advanced skills.
Tell the story of your company
Everyone loves a good story, and your company certainly has one with some heart. Your business start-up story can influence any job seeker to find interest in your company. Being honest and direct about what got you to the point you are today can make all the difference for a candidate looking for a company that cares about them as an employee and allows them to make a difference every day they come to work. Be transparent.
Show where your business shines
Your business start-up has many strengths that you need to promote to job applicants. As much as you are interviewing them, they are interviewing you. They need to see what makes your company special and why it would be beneficial for them to join your team. Allowing them to see your strengths firsthand can go a long way in helping a candidate choose your company for employment.
Give the benefits job seekers seek
Having a structure that provides benefits that employees want and can use can sway even the most indecisive job seekers. Showing flexibility and providing benefits that are advantageous to your employees can make your business start-up a highly desirable place to work. You’ll find that job candidates flock to your company if you offer them benefits they can’t refuse and want as part of their job.
Highlight some of the reasons to work for you
Every new company has reasons why it is the best place to work. Let your employees do their promotional work and talk to new recruits about what they like best about working at your company. Hearing firsthand from your staff gives your business credibility and attracts job seekers to want to share the same team environment that you offer. This can make your company desirable to potential new hires and give your business the boost it needs to be selected by a candidate for the position.
Go where the job seekers are
When advertising your jobs to potential job applicants, you need to go where they are. Think about your ideal employee and consider the environment in which he surrounds himself. You should post your work on sites that attract top talent and give you the biggest and best pool of candidates to choose from.
Take advantage of social networks
Social media is an ideal platform for attracting new and promising talent for your business start-up. Many job seekers search social media for jobs with startups that can demonstrate they are up to speed with technology and offer a contemporary work environment that is open to new ideas. Social media can be your saving grace in attracting the kind of employee you need to fill a role that will jump-start your business with customers who are also demanding more from these platforms.
Post attractive job offers
Nothing reads worse than a boring, arduous job posting that lists endless job responsibilities. This can be an immediate turn-off for job candidates looking for a new company to work with that offers an exciting new opportunity. Spice up your jobs and showcase your creativity to potential job seekers looking to find their dream job with an employer that offers more than just a position.
Follow up with candidates that interest you
When you find a job candidate you want to make an offer to, you should show your interest in them being part of your team. Follow up with a phone call or even meet for lunch. This can help solidify the relationship and make it harder for them to say no to your job offer. They are already heavily invested in the role and meeting or speaking with you personally shows them what a valued member of the company they will be.
Make the interview process quick
When interviewing candidates for a position, make sure the process is as streamlined as possible. Job seekers can easily become frustrated with long delays and multiple rounds of interviews that they must participate in. Have an effective interview plan that will get you to know the potential new hire without wasting your time.
Submit an offer quickly
In today’s job market, you need to be quick when offering job offers to candidates. Most candidates are courting several companies for an offer, looking to choose the best fit for their job. Waiting too long to offer a job candidate gives them time to accept with a company other than yours, as they may have forgotten why they wanted to work at your business during a long delay. Make your offer quickly to secure top talent and be sure to get confirmation that they are accepting just as quickly. This will ensure that you get the best talent for your business startup without competing with another company.
Hiring the best talent for your business startup can help your company benefit from advanced skills and experience. You need to be proactive in your approach to finding job candidates and promoting your business to them so they see why your company is a perfect fit for their job.
