Helpful Tips for Email Marketing: Unsubscribe and Recycle
As a business owner, there’s absolutely nothing that says, “you’re on the wrong side,” like using an autoresponder for your email newsletter marketing. There are a few different things you can do to set it up properly so you can send messages to your list, but they’re all pretty self explanatory.
The real challenge to autoresponder, in my opinion, is how many people are put off by the word “autoresponder.” Now why the hell would you want an autoresponder? I mean, come on, isn’t that supposed to be a feature of your website? Now, there are people who have their autoresponders set to send emails, but for the most part, when people use that term, they think, “I’m going to spam you.”
But it’s not spam if you give them the option to participate. And in this case, people thought so, because it was a double opt-in process. So the autoresponder just asked them if they wanted to receive messages from you. The problem is that this is not a long-term solution for your business, as it won’t actually provide you with any long-term sales, because people will forget who you are, get irritated and unsubscribe. And when they unsubscribe, there is literally nothing you can do about it.
So what do you do now? But you can have an autoresponder, so your customers can log in and opt out of your autoresponder, and have them message you as if you were still subscribed. But when that happens, your subscriber list will explode. And the thing is, they’ll do it because they’re actually signing up and they want to be on your list. So don’t be fooled by that, and be careful who you trust with your marketing.
Now, I’m assuming you’re using a WordPress blog, but the concept is the same for any blog. You can get an autoresponder that will automatically follow up on your blog. Now, obviously, if one of your readers clicked on that and went to your Facebook fan page, then it would no longer be on your autoresponder list. So be careful when you’re using autoresponders that you’re not spamming people.
The best way to set up autoresponder lists is to have a simple web page, so when someone goes to your website, if they sign up and sign up, then a single web page would send that person an automated sequence of emails. Now there are a variety of ways to implement this. And I like this one which is actually quite good.
Basically what this does is it sends you four emails, then waits for them to click on one of the four things. If you’re a good friend, then they don’t click on emails, then you get some Facebook friends, then they click on one of your articles (you can write and submit articles to article directories), then they subscribe to maybe their list of mail. If they then come into my space and sign up for something, they will be sent directly to the newsletters. And if they like an article I’ve written, they’ll unsubscribe and then I’ll stop emailing them.
The best I find is that if someone signs up for my mailing list, but doesn’t immediately download some of the articles I’ve written, then I won’t send them any newsletters. And the reason is, if they don’t like my stuff, they’ll either unsubscribe or click the “Don’t send me anything” link. And if I then email them, then they won’t know that they like my stuff, which is fine, because I’m not emailing them. But if they just subscribe but like my stuff, and don’t immediately download some of my stuff, then they’re going to download some of my stuff, like it, and then unsubscribe from my mail. ready. I’ve had this happen to me twice, so this is definitely the best way to set it up. And it’s very much the same, at first it may seem a bit strange, but you’ll get used to it quickly.
And this is really useful if you are selling a product. Because let’s say you have a product. And you have a website that talks about the product. And give away this free report. And everyone who gets the free newspaper, but doesn’t buy the product, will automatically be removed from your list. But they will be subscribed to your newsletter forever, and that way they can get the product every time you add it.
So you can do that. This will save you email addresses.
