Get fast payback with affordable EDDM marketing
Every business needs a marketing plan to be successful. An effective way to get a quick return from promotional marketing campaigns is Direct mail to every door, (EDDM), a US postal service for local businesses that can benefit from specific zip codes for each home or home and business down to the individual carrier’s route. Compared to traditional direct mail, distribution costs are very low. The cost is $ 0.183 for each piece. This is a profitable marketing solution that generates quick sales to new and old customers. Another benefit of EDDM is that it is delivered the day after you arrive at the post office. Direct mail can take weeks to deliver and you may not know when it is sent.
There are 6 standard sizes for EDDM: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same by mail. In addition to cheap shipping rates, there is no need to buy expensive mailing lists or print addresses. Simply select the zip codes in the destination areas down to the individual carrier’s route. To make it even easier, let your printing service handle the paperwork and delivery to the post offices of your choice.
With this EDDM marketing, you can mail directly to local residential customers in the address area of the card. The maximum amount allowed in this retail program is 5,000 to 25,000 per day at any post office. Envelopes should be grouped into 50 or 100 so that they can be quickly distributed to the correct carrier.
Enter your destination zip codes and choose to use breakdowns showing residential, business, total, age 25-44, size, income, and cost. This free and easy-to-use demographic guide map allows you to select the best neighborhoods to give you a quick return on your investment.
You can send to other post offices as long as you send a minimum of 5,000 to each. This is so that post offices are not overloaded with EDDM mail. Another advantage is that many printing services offer a full mailing service. They do the paperwork, packaging and delivery to the post offices of your choice. Having your print service do the shipping for you allows you to not pay sales tax as you are not taking ownership of this print.
This quick-return marketing plan is best with local businesses such as take-out restaurants, real estate agents, dry cleaners, retail stores, auto dealers, home contractors and services, medical professionals, health and beauty services, to name just some businesses that can benefit. of this promotion.
One very important tip is that this is not a one-time test to see if you can recoup your cost on your first shipment. If you offer a valuable discount sale, you should recoup your investment in no time. The best way to get high returns is to make your EDDM campaign a monthly email to keep your brand in front of people so they will remember your business.
Using this EDDM program is a great way to get a quick return on your promotional marketing campaigns. It can save you shipping costs and saturate any area where you want to concentrate sales. Whether you use full-service EDDM printing or do it yourself, this is an effective way to target your audience without spending a lot of money.
To determine your best demographics, go to: https://eddm.usps.com/eddm/customer/routeSearch.action
