Do you have to write a blog every day?
When you start blogging to increase traffic, newsletter signups, and get more clients, it often seems like the more you blog, the better. But there are many reasons why more is not always better when it comes to blogging.
Your blog has no focus
Writing a bunch of 500 word blog posts that serve no purpose other than SEO won’t help if they aren’t focused and purposeful. You need to find a voice for your business and stick to it with a strict focus.
You don’t understand your niche
Understanding the ins and outs of your niche is important, and if you don’t, you’ll have a hard time writing useful blog posts that speak to your audience.
Your post is pointless
If you are writing things without any purpose, it will be difficult to get permanent readers. You might pull in viewers in one fell swoop, but if they click and find no cohesion or call to action, they’ll just read and walk away.
You don’t understand your audience
It’s hard to write blog posts that speak to your audience if you don’t know why. It is imperative that you spend time studying your audience so that you know the correct words to use to express what you need to say.
your writing is boring
Putting it all together, if your concern is producing more content rather than quality content, your content could be super boring to the point of putting your readers to sleep. Working on quality content that speaks to your niche in a smart way for your audience is more important than having more content.
You are not including other types of content
Blogging is more than written text today. It should include a variety of content formats, such as podcasts, videos, text content, and more.
You are not curating other people’s content
Other people have important things to add to the discussion of your niche with your audience. If you can find blog posts that say what you want to say that other people wrote better than you, please share it with your own thoughts added to fill it out.
You are not promoting blog posts that you have
Writing or creating a blog post is only the first step. After publishing it, you need to promote it. If you don’t spend time promoting your blog posts, they may not be good enough to even bother publishing.
When starting a blog, it’s much more important to come up with a simple action plan than just writing. Understand your readers, take the time to optimize each blog post, and never skimp on promoting each blog post you create. Spending all your time writing and not focusing on these other topics won’t get you the business you want, but doing all these things will.
