Coating Service Business Case Study
There are many coating companies in the market today, but have you ever wondered how you get into this line of work? How do they form or what drives someone or an entrepreneur to go out and start a business to fill this niche? Well, this is an interesting case study that shows how we got into this industry from a sub-market of the coatings business; Spray on Bed Liners. Our company is in the car detailing business, http://www.detailguys.com, and we often service car dealers. Our customers need bedliner spray service for the trucks they sell. So we looked at all the possible Biz Op companies that do this and also the franchises.
We tried to co-brand with Rhino Linings in San Diego, but in the middle of training they sent our first franchisee home. It turned out that Ziebart was concerned that our Detail Guys Super Centers we were building would be competition for them and already co-branded with Rhino Linings. We originally wanted to co-brand with Ziebart as we could improve their stagnant US franchise sales. They lost a lot of franchisees in a three-year period previously. We were ready to make a deal with them and they decided against it. Detail Guys’ Super Centers instead, as they started a small turf war; We called Rhino Linings and said we are willing to co-brand with you and we don’t want you to co-brand with the Detail Guys. At the same time, however, Ziebart was offering its Z-Linings franchisees a brand of their own, as many of the franchised stores were in territories that Rhino Lining already sold. Rhino only had 28 co-branded stores with Ziebart.
Okay, so we chose Permatech because the independent who coats the bed liners on all of our Car Wash Guy franchised trucks, trailers and boats is a Permatech dealer. So our Coating Guys centers will have Permatech and we won’t just coat siding, truck beds, we’ll coat anything. Turns out this was the best option in our case as it didn’t take anything away from Rhino Linings. After looking at the possibilities we had envisioned, we also established towing units that dress industrial equipment, tractors, and machinery to add to our agricultural, construction, and industrial services: see: http://www.tractorwashguys.com. In this way, we can coat everything from a tractor, to a conveyor belt, to OSHA-approved walkways and trains. Our clients need these services and we already wash their fleets of trucks, machinery, equipment, boats, boats, etc. Why not add a coating to. We also have at our disposal ceramic coating, which makes glass at room temperature. http://www.Adsil.com. We can use this on just about anything from hand tools, silverware, HVAC units to boat hulls and glass is not penetrated by moisture which causes rust.
So this case study shows how just because a competitor tries to cheat their wholesale distribution providers, they will often find other opportunities available once they start uncovering a few more stones, so think about this. I hope you enjoyed today’s case study story.
