A perfect SEO manager will need these ultimate skills to perform better in the SEO market
Well, at this point, I should mention that I put this list together by studying various SEO Manager jobs advertised on various search engines, while this list should give you a good idea of what employers are looking for in general. industry, we do not claim that this list is exhaustive and that other skills listed here are not important to have on your SEO CV.
1. Good working knowledge of the broader digital marketing mix:
Social media, PPC, affiliates – that’s what they call it, having a good working knowledge of them and how they can help with SEO has been mentioned in almost every commercial.
2. Strong communication skills / reporting skills:
All of the positions I was looking for required candidates with strong communication and writing skills for obvious reasons, but it was interesting to note that many are also good candidates in the areas of blogging and online content production. This is not surprising given Recent Google Updates to Google algorithms and a renewed focus on high-quality content, but I found it interesting that employers now wanted their SEO managers to be strong on content. Now they are looking for digital candidates who are “all-rounders”. At this point it should be noted that some ads also required a good knowledge of CMS systems.
3. More than 3 years of practical experience in SEO:
Hands-on experience in a previous SEO role would always be on this list, but it’s interesting that the amount of experience required varies from employer to employer. Some employers have been applying for at least two years, but most seem to have candidates with at least three years of work experience, many of whom have more agency experience and no additional experience. Customer. This could be explained by the fact that it is a digital agency, or because SEO managers with agency experience have more experience and broader experience. from many employers.
4. Good knowledge of SEO elements on the site:
Now I was quite surprised to see a good understanding of on-site elements like H1s, URL structures, and metadata mentioned in some of the commercials because it’s a given to me, but they were, and not just in a couple – so I thought I’d put them on the list.
5. Advanced HTML capabilities:
Like many other digital roles, most of the job postings I’ve studied required advanced HTML skills, but it’s interesting to note that even more complex knowledge of server-side scripting played a role in certain postings. Some employers want candidates who are technically and analytically qualified enough… which brings me to point eight…
6. Ability to perform site/competitor analysis:
Performing analysis and reporting on websites and competitors is a common task in most SEO roles. Therefore, it is not surprising that employers look for candidates with experience and proven skills in site analysis and reporting.
7. Proven success in SEO:
As in digital marketing, hiring SEO managers are all about statistics, and the job ads I’ve seen have called for candidates with a proven track record for implementing onsite and offsite SEO strategies for a number of clients. In particular, employers seem to be looking for candidates who are particularly into link building strategies, suggesting that many employers continue to focus on building and completing their link profile.
8. Strong Analytical Experience:
An analytical mindset and a good understanding of major analytics programs (mainly Google Analytics) would always be included in this list.
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