Life as a freelance photographer
Becoming a freelance photographer can be quite easy. No degree or certification is required. However, becoming a freelance money-making photographer can be the challenging part. Most people jump into this career as a hobby, but they don’t realize how much money can be made. Therefore, knowing how to turn your talent into profits is key. Let’s take a look at some ways you can get started.
Choose an approach
First, it would be wise to choose a photography approach. You must choose what you enjoy. Do you enjoy photographing children? Weddings Nature? Enjoying what you do is crucial not only to doing great work, but also, as the old saying goes, “If you enjoy what you do, you will never work a day of your life.”
It is important to research the earning potential of what you choose and the cost of the quality equipment you will need to purchase. Remember, even if you have to put up a large amount of money up front to buy equipment, if you choose an approach that is in high demand, your money will come back to you tenfold.
Research and educate yourself
Be sure to do your research online to find out what others in your area of interest are doing, and then differentiate what your services will offer versus theirs. Having something unique to offer that others don’t have will make you stand out.
Keep in mind that doing this research will also draw inspiration from others. While you want to create your own unique style, there is nothing wrong with getting ideas that will help you improve and challenge yourself in your specific area.
Great idea
Decide how you can bring your photography style to a successful business. Find out how others like you started their businesses and improved along the way. For example, Anne Geddes’ first successful project was a calendar of her famous babies, and the business exploded from there.
Volunteer / career specials
When you’re starting out, it might be a good idea to show your work by volunteering your time for a handful of special projects. Your volunteer work will give you a great experience and will also encourage people to refer you for other paid projects. Word of mouth is a great marketing strategy.
You can also start by running special discounted offers to build your business. Let’s say you’ve chosen photographing children as your focus. You can contact your local Girl Scout or Boy Scouting organization and offer to photograph special events at a discounted price. Thinking outside the box can help you put your foot in the door where others have not been.
Find a mentor
Finding a mentor to show you the ins and outs is a great opportunity to have your work criticized and to learn what you can do to improve your work. You can do this by reaching out to other professionals or even becoming a part of your local photography club.
Create a marketing plan
There are many free ways to market your work, including Facebook, Twitter, and many other social media platforms. However, it would be wise to set aside some funds to develop a website to showcase your talents.
Okay, set, set, set!
