Importance of Backlighting in Cosmetic Product Photography
Many people try to film their products themselves. While it’s a good thing to do, they don’t really have the skill set needed to get a good picture. Amateur photographers also due to lack of experience can leave a flaw in a good image. Decade of experience is a great teacher than just a few photography tutorials. That’s exactly where a professional photography service company like EtherArts Product Photography enter the picture. This is what is necessary along with professional photography equipment and some knowledge of Lights and Reflections. In this article, we will share some light on the photography of reflective cosmetics, particularly liquid cosmetics, and what are the most important factors to pay attention to for successful photography.
Product lighting attracts most of the attention of photographers. Every photographer would strive to light the product properly. Some go further and light it up so much that the product is overexposed and disappears in the images. Such images are bad photography. A smart and experienced photographer will pay attention to product lighting along with something called backlighting. Backlighting It essentially means to illuminate the back of the product or the bottom of the product. To do this, it is necessary to pay attention to the aspects of the product mentioned below.
Nature of the product– The most important thing is the nature of the product to be photographed. Solid products differ greatly from cosmetic products that contain liquids. Therefore, we must be careful in choosing the correct configuration.
Background- Often times, eCommerce photography requires a white background. Amazon requires a uniform white background for all of its listings. This is a mandatory requirement. To get this white background, many photographers tend to use extremely bright lights or use a high camera aperture number. This results in the product ‘whitening’ and virtually disappearing in the light. The contrasts are low and the edges of the products are blurred. For cosmetic photography with Aroma Oil, all we need is the necessary amount of light in the background to get just the right amount of uniform white. So be careful when trying to get the white background. A photo editing software will be helpful to erase what is left of the grayish white background.
Backlighting- Amateur photographers focus less on lighting. They believe that daylight (sunlight) is the best environment for product photography. But they are wrong. Studio Daylights are different. Use daylight (white light) bulbs for lighting. A dark room is a must for product photography. This allows the photographer to control the lights as needed, primarily based on the type of product being photographed. For fragrance oil cosmetic photography in particular, try using a low-intensity daylight bulb as your backlight. This gently illuminates the liquid inside the glass containers giving it the most enhanced look. Yellow or colored oil begins to show a nice color, rather than just a black or clear liquid. This brings out the colors of the oil paintings giving them the wow factor that photography so much needs.
