7 Content Marketing Tips to Build Your Business
No matter what business you are in, your business can benefit from content marketing. This is true whether you are selling products or services. It also applies if your company is B2B, B2C, non-profit or not-for-profit. People are tired of traditional advertising. That is why content marketing is now the preferred method of selling.
There has never been a better time for content marketing. The explosive expansion of social media has created a perfect opportunity for content marketing. In the past, most businesses couldn’t afford the level of exposure you can now get simply by using social media. Content marketing should be an essential part of your marketing strategy.
7 tips to keep in mind in your content marketing are the following:
- Enhance your marketing by including customer testimonials and reviews. The general public finds content in the form of informative emails, websites, and information posted on social networking sites for credibility. This increases your confidence in the writer and the company. You can further increase that trust by including customer feedback.
- Have a call to action. Let the reader know what action you would like them to take when they finish reading your article.
- Make a list. Have a way for your prospects and customers to receive valuable information from you on a regular basis.
- Use case histories and studies whenever possible. Your audience will remember the stories much longer than the hard facts. make it interesting
- Be seasonal. Take advantage of holidays, seasons, or other specific headlines that can be used in your content.
- Expert interview. An easy way to get content is to interview a leader in your industry. Post the content of the interview on your blog or other platform. This technique brings you high-quality content and provides more exposure for the industry leader.
- Include photographs. Whenever possible, you want to include an image with your content. Content with images is viewed at a much higher rate than information without images. You can even use cell phone photos, especially with all the photo editing apps that are now available.
Content marketing is a fairly new concept. However, it is fast becoming one of the best marketing methods. If you’re not using this type of marketing, you’re leaving business on the table for your competitor to pick up. Posting valuable content has been proven to be a low-cost strategy for traffic, leads, and high-volume purchases. If you’re not already doing content marketing, now is the time to start!
