5 ways to make your blog posts work harder
Sometimes coming up with new content ideas is hard. You know that Google and the other search engines reward fresh, consistently delivered content. This can be a tricky situation when the old head isn’t coming up with ideas for new content.
Luckily, you’re probably sitting on a gold mine of new traffic right now… your old blog posts.
You can simply reuse your current posts to renew them, giving you a new traffic bait without much time and hassle. A big benefit here is speed. Reworking old blog posts doesn’t take anywhere near the time it takes to create new ones.
The following 5 practices are methods successful bloggers use to create more traffic, without creating entirely new content.
1. Link to other posts and pages on your blog
Google spiders love internal links. This is when you link from one page or content post on your site to another. This simple trick can keep readers on your site longer, alert your readers to relevant content, and also increase the average amount of time each visitor spends on your blog. All of those things are great for SEO, which means more free organic traffic.
2. Rework your titles
You may look at a previous blog post and think it’s pretty awesome. You may not need any changes. You can have keywords and related words and phrases, your subheadings move the reader down the page, and you have a strong call to action. Why not just change the title? This is only recommended on posts that you think may be performing poorly. There is no need to change something if it is not broken.
3. Share your popular blog posts on social media
It doesn’t matter how old they are. Your most popular blog posts are popular for a reason. Each month, take them back to the trenches of social media where they can fight for you.
4. Lengthen short posts
Did you know that posts of 1,500 words or more drive more traffic than shorter posts? This is free, generic traffic that you don’t have to pay for. Bolster the length of your current shorter posts, making them rich in value while you’re at it.
5. Improve the readability of your posts
Nobody likes to read a big block of text. Split your content. Add subtitles. Use underlines, italics, bulleted lists, images, and videos to make an old, outdated blog post fresh and enjoyable.
