Category: Digital Marketing
What Recent Holiday Retail Traffic Tells Us About Affiliate Marketing
For anyone involved in online marketing, it’s probably no surprise that 2013 was another bumper year for holiday retail shopping/spending on the web. Leading digital business analytics firm comScore reports that between November 1 and December 31, online shoppers spent more than $46.5 billion. They also reported that the two busiest days were Cyber Monday…
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Content marketing demand on native advertising
It has been a confusing task for brands to choose between content marketing and native advertising. However, there is a famous quote stated by Seth Godin, “Content Marketing Is All Marketing Gone.” Users prefer and love well-written content. Research says that 45% of consumers find sponsored content such as advertising more relevant than others. If…
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Business agility calls for reorganizing the role of corporate training
Business agility requires more information faster to meet the demands of both shorter business cycles and increasingly sophisticated and capricious customers. Regardless of your industry, if you don’t provide what your customers want when and how they want it, they will increasingly disappear to a competitor without saying goodbye. With this as background, it makes…
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Tips on using the Google Keyword Tool
Successful online marketing depends on keyword research. While after doing keyword research it’s not really difficult, it is an area that will help you increase your online traffic. Mastering keyword research takes practice and a lot of trial and error, but as you continue to do your research, you’ll become more and more adept at…
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Signtronix Style Design – Top 10 Sign Design Tips
I am amazed every day that I drive down the street and see the same outdoor advertising graphic design mistakes repeated over and over again. Business owners trying to make a living with a street presence barley turn heads. There are two scenarios that I see regularly. A potential customer walks into a custom sign…
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The three roles of an organizational spokesperson
The prospect of being interviewed by a reporter creates anxiety in even the most confident professional tasked with serving as an organization’s voice in media communication. Training helps increase the likelihood that this spokesperson will convey an organization’s key messages clearly and in a way that fits the journalist’s needs. Understanding the three roles of…
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How SMS marketing could benefit your business
The use of SMS marketing in B2C is becoming a popular way of advertising to consumers through their mobile phones. Businesses typically approach mobile phone providers to deliver content via SMS (Short Message Service) messages to mobile phones. All mobiles can receive SMS text messages, which makes SMS marketing extremely invasive but also effective. The…
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5 Common Web Design Mistakes That Can Hurt Your SEO in 2021
If you make some common web design mistakes, you may not be able to get many visitors. Your site’s theme, flashy images, and attractive copy won’t help. In fact, your site will be a long way from the first three Google search pages for your desired keywords. So if you want to avoid these problems,…
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High PageRank Sites to Get Backlinks
Here is a collection of 25 high page rank websites where you can post your content, create your profiles and place your site URL without any reciprocal link from your site. Once you create these high page rank backlinks, they will be a source of web traffic to your site for years to come. So,…
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Profitable Newsletter Advertising
Your newsletter is not only a powerful list-building tool, it can also be used as a highly effective and profitable advertising tool. As you develop and build your list, you will earn good income when you advertise with your newsletter. There are 3 ways to advertise with your newsletter. Your own “in-house” ads: your products/services…
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