What is the best design for your website?
Choose to be flexible and personalize.
To give a website a personal touch, you need to modify the template. If businesses only rely on regular templates that don’t have their own original entry, your website won’t differ from thousands of other competitors using the same template.
For this reason, the developers of these templates offer customization options. Some of them provide a multitude of customization options to users, but others only provide a few options to make some changes to particular elements of your website.
Those who are not developers may feel that being more flexible in building their website makes it more complicated, so they would rather go for limited customization options.
However, they should look to the future. Later on, they may have to include non-default elements on their website and this can only be possible with flexible customization options.
Always choose a responsive layout.
This is pretty obvious. An unresponsive site is considered stale. Thanks to responsive templates, it is now possible to adjust the layout of a website to register well on the screens of different devices. A lot of traffic is generated from mobile devices as many people use their cell phones to search and buy online and this trend is increasing every time.
Therefore, companies must take this into account. No matter what the niche or demographic of your website is, even if it is a news feed or an e-commerce site, if the website does not look good on mobile phones and other portable devices, it will hurt your business.
Not long ago, responsive layout was only optional, but things are different today and many templates have changed a lot and provide responsive and mobile-friendly themes. Still, there are a number of templates that don’t offer mobile-friendly layouts. Businesses must avoid these aberrations.
Choose SEO friendly templates.
Businesses certainly want more people to discover their website and this is not possible without search engine optimization or SEO. Even if they can’t create a captivating website with remarkable content, if they want their page to rank higher in search engines, they must use SEO techniques.
In addition to using beautiful layouts, they should provide smooth navigation and a strong hierarchy. In addition, they must use a particular template consistently and not differently in each category. Using many templates makes it difficult for users to navigate to your website.
Although some templates are excellently designed, they can still be considered poorly written by SEO, so you should get SEO compliant templates. If the templates are poorly coded, the website takes longer to load, which will affect its ranking.
Google and other search engines were clear in saying that the extra loading time contributes to ranking, so it’s best to choose a well-written template. Even when templates are optimized for search engines, they must be knowledgeable on the subject, and for this reason, content is equally important.
