• May 31, 2022

What is SEO? search engine optimization

Every time I mention SEO, people always ask, what is SEO? SEO stands for “search engine optimization”. Search engine optimization is the process of optimizing your landing page or website for the Google search engine. The Google search engine uses an algorithm to search for a couple of different things in order to include a website in the results when a person types in a specific set of keywords. Keywords are what the Internet user types into the Google search engine when looking for a product or service. For example, if a user were searching for the best SEO company in Phoenix, Arizona, they would type “best SEO company in Phoenix AZ” into the search engine and be presented with results that Google believes would meet the searcher’s needs. SEO is simply optimizing a business person’s website to be the best possible result for a certain set of keywords.

How do SEO companies find the right keywords for a particular business?

They find the right keywords using the Google Keyword Planner. Keyword Planner allows you to type in any set of keywords or phrases and the planner will tell you how many times those keywords or phrases are typed into the search engine each month. You can type any variation of keywords and the planner will also display keywords or phrases similar to the ones you are typing. This is the best way to find out what kind of jargon users are using when searching for a certain type of product or service.

What does the Google algorithm look for?

The main things Google looks for when ranking your website are titles, keyword density, and backlinks. Your website mosaic should have your keywords on them. Let’s say a search engine optimization company wants to rank for the term “Best SEO Company”, the title of the web page or post being optimized should start with those keywords. Like the example above, “best SEO company in Phoenix AZ”.

The next step would be to implement those keywords within the content or text of the web page or post. Keyword density, meaning how many times that keyword is mentioned in the text, should typically be between 2 percent and 4 percent for Google to see that it’s relevant. Don’t add the keywords too few or too many times because Google will see you as a spammer or not relevant enough. Backlinks are simply links from other sites that are related to your business. For example, let’s say we want to do a blog post about SEO because we’re trying to build a backlink to an SEO website. We would build a blog post that has the SEO related keywords and place the link of the website we are trying to build the link back to within the text of that blog post.

Google will then read that blog post and find out that the post you created is related to the website and they both have similar keywords. Now, you can link from any website, it has to be a high quality site with at least PR 2 or better and that’s the hardest part. Not all sites allow you to create links that point to other sites. Research how to build backlinks if you want to know more about this topic.

SEO is simply a way of connecting searchers with the products or services they are looking for. If you can make your titles, keywords, and backlinks relevant to a user’s search, you will rank high in the Google search engine and people will be able to find you when searching for a particular product or service related to your business. . .

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