The era of the information entrepreneur
This has been changing rapidly, and now, an increasing number of entrepreneurs are starting to use e-books as a method of catapulting themselves into the spotlight, using the option to become influencers and gain a following through information sharing. Those who are quite knowledgeable about how to do this go through the system and use their e-books as part of a sales funnel, whether it is obvious or not.
It used to be that the task of writing a book amounted to embarking on a long and arduous journey, requiring long periods of time, great planning and dedication, an agent, publisher approval and acceptance, and more. . This is no longer the case … Anyone who has ever wanted to write can … and you can publish your book and be ready to sell in less than 48 hours after writing. And no, you don’t need a high level of skill or any secret or specialized knowledge … I have done it and helped others to do the same just by following a few simple steps, and with simpler steps I have gotten books up to the post number 1 in the ranking, for some of them, without even a review to reassure buyers (although I would not recommend this). So if it’s that easy, why isn’t everyone doing it, and why isn’t all of the entrepreneurs who have posted online have booming businesses?
Well, in the answer is what is key … it is not enough to simply write, the important thing is that you write content that others find useful and want to read, and more than that, essential for success is to use that content in the right way. . Let me expand …
1) Whatever your business niche, learn what it is that people want to know more about.
2) Write about it, keep it clear and simple … often short guides will take you further than long, complicated books.
3) Publishing is easy, get your books on Amazon.
4) Consider discounts and giveaways … remember, it’s about exposure, publicity, and getting people to come back to you!
5) Create a database of all the places where you can promote your books. Take the time to research social media groups, blogs, etc. Make sure they are appropriate for your niche.
6) Take the time to promote your discounts and giveaways, and be honest and genuine about what your book offers and why people should get it.
7) In your books, direct people to your website, subscriptions, other books, etc.
8) YOU ALWAYS OFFER QUALITY AND VALUE, and when you are sending people to you, it should be to offer more value. Don’t use your books as a hook, just to guide people to an offer that’s not worth the money or time they part ways in exchange for it.
9) The more quality and value you offer, the more repeat customers you will gather.
10) Include snippets and samples of your content on social media, blogs, forums, etc.
11) Repeat … remember, if you choose to be an influencer through information, you must continue to do so.
And that’s it, in a nutshell! It’s an era where anyone can be an author, so use your knowledge to your advantage!
