Choose a good name for your newsletter
You have chosen your niche. You’ve done a bit of research and learned that the easiest way to grow a list is by providing high-quality information at set intervals to your potential customers. You know that you NEED to publish a newsletter to reach your target audience. But now you are stuck and can’t decide what to call your newsletter.
Since the name of your newsletter will contribute to the decision of whether someone will read and subscribe to it, it is important that you choose a good name from the start. But how do you decide on a good name for your newsletter?
If you’ve done your research correctly when you first decided on your niche, you know that people use keywords and keyword phrases to find information on the internet. Therefore, the name of your newsletter should include your most important keyword or keyword phrase. You want people to see your newsletter name and instantly know what it is about. For example, if your newsletter is about article marketing, a potential name would be something like “Easy Article Marketing Tips.”
PLEASE NOTE: Always verify that you can purchase a domain name that is exactly what you named your newsletter, as you will want a website or blog for your subscription form.
If you are trying to establish yourself as an expert in your niche, you can name your newsletter something like ‘Donna Walsh Email Marketing Tips’.
Or if you are trying to promote your brand, you can go for something like ‘DWWD Newsletter’ which is the name of my internet marketing newsletter, where DWWD is my brand and stands for Donna Walsh Website Development. I use this mark in the title of many websites that I own. As soon as people see “DWWD”, they know that it is something that I created. I have created a logo with my brand name and I always include it on my websites, even those that do not contain my brand in the domain name.
PLEASE NOTE: It may take some time before your brand is well known enough for people to instantly recognize it as their property. Therefore, unless you have decided on a brand that accurately reflects your long-term internet business, I suggest that you do not use a brand in your newsletter name.
When trying to choose a name for your newsletter, jot down all the ideas that come to mind. The more ideas you can come up with, the easier it will be for you to decide on a good name.
You may want to brainstorm ideas, take inspiration from other people’s newsletters, or even look at magazine names offline. You can also ask your friends, associates, family, online forums, or anyone else who can give you some good ideas.
You don’t want to spend time, effort, or money on a name for your newsletter that you won’t be happy with in the future. So wait a day or two before deciding on a name. What sounds like a great name today may not sound so good tomorrow. An even better name may pop into your head if you think about it a bit.
