Basic SEO and getting links to your website
With a little effort, you can manage your website, SEO tools, and pay-per-click tools and literally generate as many pre-qualified and targeted sales leads as you want for your website.
But be careful … If you want to experience consistent ranking success, you can’t just afford to ‘leave it to chance’ cross your fingers and hope for the best.
There are some basic search engine optimization methods that you can implement on your website to increase its popularity in search engines.
Here are three simple tips that can help your website get more search engine traffic.
1 META TAGS REALLY MATTER! Meta tags are essential when creating web pages. The various search engine spiders ‘crawl’ the internet and will only index your web pages in their listings if:
– – Qualification
– – Description
– – And the keywords are “search engine friendly”
So, let’s see how to make sure they are …
– – Your title tag should reflect your main keyword phrase and should be no more than 60 characters.
– – Your description tag must also include your main keyword phrase and be a maximum of 150 characters. Remember that a human will read your description tag, so try to include a reason for them to visit your site.
– – Your keyword tag must be a maximum of 874 characters and your keywords must match your body text.
NOTE: Don’t put HUNDREDS of keywords in your keyword tag. This is known as ‘keyword spam’ and it can get your site removed from the list faster than it can say spam.
2 LINKS! The more inbound links you have to your website the better, especially if those links are coming from websites with a PR (Page Rank) of 4 or higher.
The major search engines, including Google, MSN, and Yahoo, will rank your site higher in their listings depending on how many “quality” inbound links you have from other sites.
In addition to search engine rankings, you will also receive more direct from the various sites you are linked to. If you get a featured link from a popular site, you can generate literally thousands of additional visitors a month.
Easy ways to get more inbound links:
1) Write keyword-focused articles about your niche and submit them to various article directories.
2) Use quality automated software to help you request reciprocal links from other webmasters.
3) Get some written e-books or decent software created at RentACoder.com or Elance.com and then USE THE PHONE and call other webmasters in your niche. Offer to let them have reprint rights to e-books or software IF they place a permanent one-way link from their site to yours.
NOTE: Virtually no one does this! In my early days on the Internet I wrote a 12 page report and got literally THOUSANDS of dollars in advertising in exchange for offering Ezine webmasters and publishers the reprint rights.
3. SEARCH ENGINE AND DIRECTORY SUBMISSIONS: You must submit your website to directories like dmoz and search engines like Google, MSN, and Yahoo!
There are over a thousand search engines and directories in addition to the top 3 search engines (Yahoo, MSN, and Google).
By appearing in other directories and search engines, you will get more links to your website and increase your link popularity.
The key to making all of this work for your business is to “do something every day.”
Over time, your site will get more and more visitors and if your sales copy is good, you will make more and more sales.
